Stakeholder engagement is a way for any organisation to involve people who are affected by the decisions made by the body. It’s a way to loop the concerned parties into the decision-making process, particularly if the process will, in any way, influence the everyday lives of the people.
Communication is the key component in this process. It’s important for both parties to understand the goals of a certain project. The methodology and phases should also be explained. Any steps that will potentially affect the one party in any way should be explained thoroughly and effectively. This prevents any misunderstandings in the long run.
It’s not just about communicating once. Constant communication is needed to ensure proper community inclusion. It’s also best to consult the people early on, before even starting the project. This gives them a chance to give ideas and contribute, making it easier to give solutions to shared concerns. It also gives some insight into the impact of any project.
This process builds relationships between any organisation, business or corporation and the community or people. It builds trust amongst communities, as it shows that you’re transparent about your intentions on the project. It also shows that you’re willing to listen to how your business will affect their community and that you’re open to ideas.
Compromise is another unmistakable component in this process. Your business may have a clear idea and methodology on how a project should be implemented and may be hell-bent on convincing the community that it’s the best way. However, that’s not how it works. The business or organisation must be willing to compromise with the community and vice versa.
This process plays a huge part in urban planning, especially in Place Making. Place Making is an urban planning strategy that aims to mobilise the community. The goal is to include the citizens in the building process.
It’s the essence of Place Making: including the community on a project to develop an area, whilst preserving the identity of the place. This concept is largely used in urban planning.
For more information on stakeholder engagement, visit the website of JOC Consulting today.